liquid marijuana . nexgard or frontline

marketing and brand strategy | ecommerce | growth | position | management | strategy | innovation | execution

INDUSTRY COMPETENCIES

iAIR has developed deep and proven competencies in a variety of diverse industry segments. Below are industries where we have established specialized competencies.
  • Technology (Software, Hardware, Consumer Electronics, Enterprise Solutions, ECM/EDAM, Services)
  • Marketing, Branding, Mobile, and Digital Media
  • Media & Entertainment
  • Consumer Electronics & MI Products
  • Retail
  • Education
  • Service Businesses
  • CPG & FMCG (Including: Food & Beverage and Luxury Goods)
  • Sporting Goods, Firearms and Defense Technology

EXPERTISE COMPETENCIES

  • Marketing | Brand | Position
                   - Marketing and brand strategy for technology centric organizations
                  - Creative strategy and positioning
                  - Web, print, broadcast, ecommerce, engagement and social media
                  - Technology Enablement/Integration/Strategy (ECM, EDAM, GLM, BPM, Marketing, etc.)
                  - Position and go to market strategy
                  - Digital Media, Mobile, Interactive and Technology Enablement
                  - KPI and ROM Initiatives, Analysis and Execution
                  - Integrated and Brand Reposition & Optimization
  • Innovation
              - Strategy & Frameworks
              - ROI
              - Ideation
              - New Technology Product & Service Development (software & hardware)
              - IP Licensing
              - Monitization
  • Executive Coaching & Mentoring
  • Subject Matter Expertise to Industry, Research, Media & Press
  • VC & PE Strategic Support
              - Independent Due Diligence
              - Research & Analysis
              - Risk Assessment
              - Valuation Support
              - Subject Matter Expertise
              - Post Merger Integration & Optimization